1. Overview

By partnering with SQUEEZE, an expert in promoting DX (Digital Transformation) in the lodging industry, we aim to create a new spectator experience that embodies the TOWER 11 concept of "breaking through stereotypes, innovation and forward thinking. Through digital technology, we will provide guest a stress-free and seamless lodging experience. We aim to create a space people would want to come back again and again to revisit the excitement and heart-moving moments of sports, while relaxing their body and soul at the same time.

Features

• - Planning and management of hotels and bathing facilities
• - Creating a new style of accommodation management with sports viewing
• - Digital strategy for facility management, system development and installment

Hot Spring and Sauna Facilities (4th floor)

As one of the facilities that embody the "symbol of the diverse spectator experiences," the hot spring and sauna on the fourth floor will be the world's first hot spring and sauna built inside a ballpark. Fans can watch the game at the "Totonoe Terrace Seats" facing the field (reservations required), and the indoor rest terrace will have a bar counter for light meals and drinks, including our original beer. The sauna facility will be supervised by a professional sauna builder and sauna master, "Totonoe Oyakata. The facility will be open throughout the year, so even on non-game days, people can enjoy the hot spring and sauna with a view of the field.

Accommodation Facilities (5th floor)

The fifth floor is Japan's first hotel in a ballpark with a view of the field, and on game days all guests can watch the game from their rooms. At the rooftop, which is only accessible to guest, people can enjoy watching the game in space with full openness. Guests can stay at the hotel even on non-game days.

2. Comments

Ken Maeda, General Manager of Business Administration Div. of FSE

“We have been in talks with Mr. Tatebayashi since 2018, and we are very happy to be able to work with SQUEEZE at TOWER 11, the landmark of ES CON FIELD HOKKAIDO. F Village and ES CON FIELD HOKKAIDO are planned to be a "collaborative creative space" which we will co-create with various partners. We most certainly believe that working with organizations that are aggressive in creating new values such as SQUEEZE, will benefit the area and our company in great ways.

Shinichi Tatebayashi, Representative Director CEO of SQUEEZE

“I am very honored to be involved in the new ballpark of the Hokkaido Nippon-Ham Fighters, which is attracting attention from around the world, as the facility management partner of its hotel and bathing facilities. We are excited to provide an experience that will "make you want to come back again and again", not only for baseball fans, but for customers from all walks of life. We would like to discover the potential of "TOWER 11" from every possible angle and create a unique guest experience that transcends the boundaries between hotels and bathhouses, and create a lively atmosphere. In Hokkaido, where I was born and raised, I would be more than happy to contribute to the local community here Hokkaido, where I was born and raised, in any way I can.

3. About SQUEEZE

Based on the vision of "becoming a platform that expands the possibilities of space and time," SQUEEZE is engaged in the planning and operation of smart hotels and hotel solutions. SQUEEZE promotes DX (Digital Transformation) in the hotel industry through the development of “suitebook”, a cloud-based accommodation management system that allows one-stop management of hotel operations, and by providing cloud-based reception services. https://squeeze-inc.co.jp/